HARO, or Help a Reporter Out, was created to connect journalists and sources for news stories, but it's useful for much more than just seeking out the occasional quote. When you're subscribed as a source, you'll receive emails with requests for expert sources within specific industries. Replying to these requests and sharing your expertise can allow you to build relationships with journalists and reporters, contribute to reputable publications, and establish your brand as a leader in your space.
Sage Financials, a cloud accounting solution built on Salesforce that provides accounting, analytics, and reporting tools for small and mid-sized businesses, has an impressive affiliate program that includes a dedicated support team, commission paid directly into your bank account (and currency of choice), and detailed reporting on your performance and earnings.
How much of your marketing strategy should be done online and which internet marketing elements you use depends on the nature of your business, your budget, your time, and your goals. Many small business owners do it all themselves in the beginning, but as their businesses grow, they begin to pay for services or outsource work to a virtual assistant that can help them with online marketing.
The biggest issue I’ve had with previous training programs and marketing communities is how outdated they get. With a Wealthy Affiliate Premium membership, you don’t need to worry about that. New training videos are added daily including live weekly video training sessions. You can also search and browse past training sessions they’ve created over the years. With a premium membership, you also get unlimited access to community features which is one of my favorite aspects of Wealthy Affiliate. I spend hours per day simply chatting and messaging people who clicked on my Wealthy Affiliate affiliate link. When they use my link to sign up, I get notified, and the personal one-on-one coaching can begin. No other platform has offered this option before.
Finally, if you’re only planning on “dipping your toes in the water” to see what affiliate marketing is all about, do not sign up for the premium membership. The free membership is more than enough for you to see what it’s all about. Premium membership should be reserved for those who are actually serious about building a real business for themselves. If you aren’t in this for the long-haul, there is no reason to waste your money.
Warrior Forum WSO’s – This is the only option on the list I will actually tell you to stay away from. Warrior Forum WSO’s are almost always a rip-off and no amount of them will adequately teach you how to truly build a real online business. This forum community is owned by Freelancer.com and they will allow just about anyone to sell just about anything. The majority of them are very cheap, but once you give them your email address, get ready to be spammed. They also almost always include “upsells” where the initial product may only cost a few bucks, but all the other products they sell you within the first product costs substantially more. I could write all day about why you should never purchase a Warrior Forum WSO, but if you want to learn more, you can read my article about Warrior Forum WSO’s here.
You’ll want to capture users’ emails regularly, both when they purchase…and even before they become a customer. You can use lead magnets or discounts to incentivize email sign-ups and using an email management service like MailChimp allows you to create triggered autoresponders that will automatically send out pre-made welcome email campaigns when they subscribe.
Affiliate networks are intermediaries between merchants that sell products and affiliates that promote them. Joining one benefits merchants and affiliates alike. Affiliate networks allow publishers the ability to search through merchants (advertisers) and join them in one place. Furthermore, they allow merchants to reach a larger audience and promote them to all affiliates in the network.
Email marketing is the practice of nurturing leads and driving sales through email communications with your customers. Like social media, the goal is to remind users that you’re here and your product is waiting. Unlike social media, however, you can be a lot more aggressive with your sales techniques, as people expect that email marketing will contain offers, product announcements and calls to action.
Dropbox is the perfect tool to keep your team organized and your files under control. With cloud-based software to keep your files accessible anywhere at anytime, Dropbox helps your team store all of its files in a central location. Dropbox makes it easy to collaborate, too. With tools like Dropbox Paper, which allows you to write and collaborate in real time on the same doc -- and sharing tools for shared folders and files, you'll be organized and ready for any project that comes your way.