Award winning Speaker and Best Selling Author Yvonne Brown is Chief Empowerment Officer of JAD Communications® International, a training, coaching, and personal development firm that helps people to be more productive and contribute more to the bottom line.
Known as a highly effective teacher, public speaker, and communicator, Yvonne F. Brown has taught seminars on team building, leadership, communication, & management in the United States, the United Kingdom, and Canada.
As a professor at three universities, Yvonne teaches a variety of communication topics, including interpersonal, organizational, and intercultural communications, project management, conflict management, and career growth. She has also conducted seminars and briefings for such corporations as Deloitte Consulting, Lockheed Martin, American Management Association, Citrix, Ft. Campbell Credit Union, National Guard, Caldwell Banker, and Boeing.
With an impressive background in the consulting industry, she managed staff for a 70 store retail chain, recruited, trained and managed employees and executives. She has designed and developed training sessions, consulting programs, and curricula for three universities. She is also a faculty member of the American Management Association.
Please introduce your name, who you are, which country are you staying in and your area of Internet Marketing (IM) expertise
My name is Yvonne F. Brown. I am a professional Speaker, Author, Trainer, Coach, and Social Media Maven. I reside in the United States and my Internet Marketing expertise is in the area of Social Media productivity programs for entrepreneurs.
2. How did you get started in information publishing?
I wrote my first book in 2002 and self published it. It is now in its second edition and I have since written 4 other books, 2 CD sets and one DVD program. I got started because I realized that my knowledge and expertise would be helpful to other business owners. I wanted to share that with others.
3. If people could take away 3 lessons from today, what would they be?
Three lessons would be:
3A. When you have an idea for a product get started right away. Ideas are fleeting and if you wait it might go away and you may not have that spark again. Even if it is just a small idea, at least write it down so that you can capture it for later.
3B. When someone asks you how to do something, it’s an opportunity to create it as a product. Provide the answer and then turn it into a product as well. If they want to know the answer, others probably do as well.
3C. Don’t wait to get it perfect. It is better to have something than to just think about it. You can always fix it later. If you don’t start, you won’t start and time slips away.
4. What’s the biggest mistake you made in creating info product?
My biggest mistake is trying to make it perfect before putting it out in the marketplace. Time would slip away, and six months later I would realize that had I worked on it there would at least have something more than just the idea.
5. In your experience, what the best way to created info product?
The best way to create an info product is to create a mindmap, or a layout of what your objectives are.
Create an outline. For example:
1. Decide on a Title (to reach your audience)
2. Sub-title (these are the benefits of using the product)
3. Name three things you want to share with the people who purchase the product. Each of these will become a chapter.
4. Wrap up the value of the three things for your audience/clients
5. Tell them how to reach you and offer a bonus for purchasing the product
6. Create an attractive cover, put it on your website, and begin marketing it to your clients
7. Make it easy for them to buy it. Use PayPal or some other easy to use means of selling it to them.
6. What do you wish you knew about creating info product when you first started out?
I wish I had known how easy it is to create an info product. As I studied other successful Internet Marketers, I realized that when I asked them a question, they would provide the answer, then turn it into a product. Once I learned how to do this It was quick and easy.
7. How can our listeners get started in creating an info product this week?
Begin my making a list of your expertise. Select the one you feel most confident about. Check the web to see what people are asking about that area of expertise. Then write something about it or create a video about how to do it.
Add it to your product offerings as a downloadable product. Then market it to people you know, ask them to market it to people they know and so on. Consider making it a “how to” type of product as this is how people look for solutions over the web. For example: “How to create your eBook.”
8. What tools do you feel are essential for creating info product?
It depends on the kind of info product you are creating. If it is an ebook, you can create it using a word processing software then convert it into the eBook.
If it is a video, there are many video creation products on the market that make it easy for you to create and upload a video. The list is endless. Some are quite expensive, others are simply created with a small video camera then uploaded to the web.
You will also need marketing materials such as a squeeze page, copywriting, and a means to capture your customer’s information.
9. Can you possibly offer our listeners a special offer?
Yes, I would like to offer a tip sheet for creating info products. I will send you the info on how they can get the Tip Sheet in a separate email.
10. What do you do better than anyone else in your opinion?
I am very good at teaching people how to utilize free or very low fee technology tools to manage their business. I can spot trends long before they take off and use that skill to help business owners and entrepreneurs to get in front of new marketing opportunities.
11. What is the very first step for someone listening to take?
Commit to creating your first info product within the next 30 days. Decide what it will be, create a plan to achieve it and then do at least one thing toward making it a reality every day. Using this style, they will have a completed product on the market within a couple of weeks and no more than 30 days.
12. If you only had 30 days to create an info product and market it, how would you do it?
I would follow the steps outlined above. For example, I would create the outline listed in item #5 above and begin working on it immediately.
One technique that works for me is to create an idea board that I keep in my line of sight. When I have another idea about the product I am creating, I just write a post it note and stick it on the board.
It is also easy to add pictures (from magazines) of how you want the product to look, that helps you stay on track. This reminds you of your objective with the product and how you plan to market it. So when the right opportunity presents itself, your idea is front of mind.
13. How can people contact you?
People can contact me at http://www.budgetpreneur.com by using the contact page. I also encourage them to become a member. The first membership level is *FREE* and by joining they will have access to content that is not viewable by the regular website visitor.
The website has content that helps with creating information products, so I encourage them to join and start learning right away.
14. Please kindly give your advice for newbies or people that would like to jump into information publising. What should they prepare or what kind of technique should they have or all kind of preparation should they have done before.
Newbies or people that would like to jump into information publishing should do research on the web to help them create their product. I recommend that they look at what others are doing with info products as an example of what to do.
The research is your preparation for creating the product. Then follow the steps I outlined in item #5 above, stick to your plan and you will have an info product very quickly.